About Us

Sabrosura Foods

Sabrosura Foods is one of the leading marketers of Hispanic products sold throughout the U.S. under the well-known brand names of El Viajero, Reynaldo’s, La Morenita, Caribe, and Bio Salud!. Sabrosura Foods is also one of the largest private label producers of Hispanic cheese in the U.S.

The Sabrosura team has decades of Hispanic cheese and chorizo-making experience. Our team proudly offers the must-have products that appeal to the Hispanic community, as well as those looking for delicious, authentic Hispanic flavors.

WCG Logo

Vision & Mission


An overhead close up shot  of three tacos and a bowl of spicy salsa.

We aspire to be part of every Hispanic influenced meal or snacking occasion.



To nourish our communities, customers, and consumers with high quality, authentic Hispanic foods.

Want to Learn More?

We are looking forward to hearing from you!